The parent company of Suntory Global Spirits has denied being in early discussions to acquire Boston Beer Co (BBC) amid claims.

Beam Suntory sales increased 36% in the first nine months of the year, benefitting from “strong performance” in North America and Japan.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

Instagram

Facebook